Sheri Mabry

Live Your Light

Sheri Mabry wanted her various companies folded under one “umbrella brand”. I worked with Sheri to develop a website and brand that could represent all of her companies in a clear and natural manner. I focused the brand around Sheri, the owner and creator of each company.

We used her favorite visuals, colors, and authentic tone of voice to create a personal brand that naturally encompassed all of her companies and projects. The website was designed with a simple menu that led to sub-websites for each company.

Photography and visuals were created in her spaces to represent Sheri, her work and her brand. Her iconic white and green color scheme and natural elements as well as the light airy feeling of her tone of voice were expressed in the visual content.

A refreshed logo and business cards featuring brand colors, fonts, and her favorite personal photos effortlessly communicated her new umbrella brand.